Let them know you're home.

A little glowing pumpkin, shaped like a heart, for your lawn or your front door. It tells the kids coming down your street that your lights are on and there's candy at the door. A dollar from every heart goes to children's hospitals.

Get one in 2027

Why

There's always a house you don't go to.

I was out trick or treating with my kids when I remembered something I hadn't thought about in about thirty years.

You come to a house where the lights are low, or the curtains are drawn, or the walk up to the door is dark. You stand at the end of the driveway for a second trying to work out if anyone's in. And then you don't bother, and you move on to the next one.

Half the time there's someone inside who would have loved to answer. My neighbour Karen waits up every year with a bowl by the door. Her house sits at the end of a long driveway, and hardly any of them ever walk up it.

It's worse in an apartment. Forty identical doors down a hallway and no way at all to tell.

So I made this.

Two of them

One for a lawn, one for a door.

Not everyone has a lawn, and if you live in an apartment you already know the problem is worse in there.

The Lawn Heart

12 inches · under $10

A wire stake pushes into the grass. Built to sit outside for the whole month in whatever the weather decides to do.

The Door Heart

7 inches · under $7

Two magnets hold it onto a steel door, and there's a sticky strip in the box if yours is wood. Comes off clean in November.

The dollar

Some of you will remember the little orange box.

If you grew up in Canada you probably carried one. A UNICEF box on a string round your neck, and people dropped their change in after they'd given you a piece of candy. It ran for fifty years and raised three million dollars a year.

It stopped in 2006. Counting all that change ended up costing more than the change was worth.

Nothing took its place. But look at what that three million was: quarters and dimes, handed over one doorstep at a time, by kids walking around their own neighbourhood. Halloween is still the one night a year when a whole street is out and every door gets answered. We can do it again.

That's why a dollar from every Pumpkin Heart goes to children's hospital foundations. We're still finalising which ones, and we'll name them here before we sell a single one.

How it works

It’s as easy as pumpkin pie.

Push it in

The stake goes into the grass in about the time it takes to read this. No tools, no ladder, no extension cord across the path.

It turns itself on

There's a small sensor in the back, so it comes on when it gets dark and runs all through October on three AAA batteries. Nothing to plug in, nothing to remember.

A new face every year

The sign itself lasts. Each September there's a new face to slip on the front, so you're not buying the whole thing again and it doesn't end up in the bin.

Claim your number

Coming to your home in 2027!

Leave your email and we'll tell you the moment they're ready. You'll get a number that's yours to keep, and the people who sign up now get the low ones.

No payment and nothing to cancel. We'll email you when they're ready, and maybe once a year after that. That's all.

You're number

That one's yours. We'll be in touch next summer when they're ready.

If someone on your street would want one, tell them. It works better when there's a few of you.